LVEE 2007 19

Материал из Linux Vacation/Eastern Europe (LVEE).

Mobile software development house

Ongan Mordeniz - Parise, France - IOOO BLRSoft

BLRSoft is a specialized software house in mobile embedded technologies. BLRSoft is 100% owned by French company ABAXIA, which is today recognized in Europe as the software house oriented UI (User Interface) and UX (User Experience) specialist. BLRSoft has in its strategy to innovate in this vision new mobile services and products with the support of the Open Source Code community.

Business overview

Through its market-leading active idle screen product, Abaxia’s technology has a long history in helping service providers increase ARPU by putting services at a zero-click distance to the user and ‘pushing’ services directly to the front screen. Abaxia’s embedded solutions enable service providers to introduce a consistent interface across major handset manufacturers; the company has secured handset OEM deals for large-scale distribution and deals with SIM & memory card manufacturers for just-in-time service delivery at the point of sale.

Abaxia’s 12+ million software deployments, across 8 countries with tier-1 network operators, and 9 licensing agreements with major handset manufacturers afford the company an enviable target addressable market for service distribution, discovery and access. Moving forward, Abaxia is optimally positioned to help service providers to drive not only data ARPU, but more importantly recover the failing voice ARPU and secure advertising ARPU.

The main objective of BLRsoft is to develop and deploy mobile software application to vendor’s handsets. ABAXIA and BLRSoft work very close with different vendors’ terminal based on different technologies. Windows Mobile and Symbian based Oss like S60 and UIQ are mostly used for development purposes. With the upcoming Open Linux platform, ALP from Access, this will count to three and expanding BLRSoft innovation to more phones.

Product & Services

Abaxia’s Mobile Desktop is a three-part suite of embedded applications which ‘activate’ the handset idle screen:

• Mobile Portal, a white-label, active idle screen application sold to tier-1 network operators and handset OEMs.
• Mobile Finder, an application that allows the user to swiftly locate handset features, operator services and user-generated content through predictive keyword matching, reducing click-distance from 10+ clicks to 3 clicks.
• Smart Agent, which allows distribution of mobile applications through the SIM and memory card, decoupling the handset customization cycle from the handset delivery cycle and allowing just-in-time customer segmentation.

With the Mobile Desktop suite, Abaxia’s goal is to become the ‘Google Desktop’ of mobile, i.e. the front page for service search, access and promotion, across mobile handsets.

Technology Differentiation

Abaxia's and BLRSoft’s handset-independent TIKI platform underpins all of its software applications and leads to:

• Reduced software development costs, from software re-use, which also leads to platform stability and robustness.
• Reduced time-to-market, as TIKI is optimized to enable quick and easy porting across platforms
• Drag-and-drop graphical UI development tool producing a single customization file for use across all handsets.
• Long-term know-how for in-ROM handset process deployment and access to private handset APIs.
• A “future-proofed", C-based platform, for highly-scalable RTOS porting to the largest number of handsets.

References